8:30 a.m.
Low Memorial Library
New York City
RSVP by September 24
Register online today or call Jillian Arístegui at 212-851-7855.
Program and Schedule
| 8:30 a.m. | Arrival and Breakfast, Low Library Rotunda |
| 9:00 a.m. |
Report on FY09, Mark Amsterdam '66, P'08, P'10, Chair of the Fund Opening Remarks from Susan Feagin, E.V.P. for University Development and Alumni Relations |
| 9:30 a.m. | Presentation from Sreenath Sreenivasan, Dean of Student Affairs, Graduate School of Journalism, "Social Networking & You: Better Use of Twitter, Facebook, LinkedIn" |
| 10:15 a.m. | Break-out Session 1 (descriptions below) |
| 11:15 a.m. | Break-out Session 2 (descriptions below) |
| Noon | Lunch, with remarks from Michele Moody-Adams, Dean of Columbia College |
| 1:00 p.m. | Closing remarks from Ira Malin '75, P'11, Chair, Class Agent Program |
Session Offerings
The Basics of Volunteering
How can you be most effective in your peer-to-peer solicitations? How can you initiate that first call? Hear from seasoned annual giving consultant Marilyn Silverstein and experienced volunteer Richard Fuhrman ’71 about how to successfully solicit for the College.
The Heart of the Annual Fund: Reunion Giving
Strong reunion class giving is at the heart of the Columbia College Fund’s success. Recent reunion class volunteers Jerry Sherwin ’55, Jess Drabkin ’79, P’09, Donna MacPhee ’89 and Michael Behringer ’89 discuss how to organize a successful reunion campaign.
Successful Fundraising Strategies in a Challenging Economic Climate
How do we continue to achieve College Fund success in a tough economy? What are the effective solicitation strategies to stretch alumni and parent gifts? Learn how to approach classmates and parents to maintain and increase giving to the College Fund. This session will discuss this past fiscal year's success and look ahead to how we can replicate that success this year.
Dollars vs. Donors: Why Participation Matters
Last year, nearly 10,000 donors made donations of less than $1,500, totaling more than $1.5 million. Learn from Susan Birnbaum, executive director, Columbia College Fund, and Michael Foss '03, chair, Columbia College Young Alumni Fund Development Council, how to motivate alumni and parents to support the College at whatever level they choose, and why their gifts matter.