AROUND THE QUADS
College Conducts Alumni Survey
College is embarking on a study of you, our alumni. We have long
felt that being informed about the range of attitudes of our
graduates will enable the College to improve its connections with
all of you.
time for such a study seems right; the College has made significant
progress in a number of areas, including admissions, delivery of
services to students, its physical plant, and fund raising. What
remains of great concern for its future health is the relatively
modest number of alumni who participate in its affairs. If the
College is to live up to its potential, we must reach out to all of
you in meaningful ways. We are living in an age of constant change,
so we, too, must adapt. We must learn to communicate using all of
the technologically sophisticated tools available to us, and we
must do this being mindful of the numerous demands on your
survey will explore these and other issues with many of you.
Working with an experienced marketing firm and with the alumni, we
have developed a questionnaire that will be used to examine the
attitudes of a representative sample of alumni - representative in
terms of age, geography, gender, ethnicity, philanthropy, and so
have no pre-conceived notions about the results. I am convinced
that this will help us to better shape the interactions between the
College and its alumni. We will share the results with you in a
future issue of Columbia College Today so that you, too, can
see what your fellow alumni/ae are thinking.
those of you randomly selected and willing to be interviewed, we
offer our thanks for your time and your interest in the College.
Together, we can make a difference in its future.
Derek A. Wittner '65
Alumni Affairs and Development