In today’s competitive landscape, protecting business brands is essential for long-term success. Join us for an insightful panel featuring industry experts who will explain why having a legal strategy from day one is crucial. Learn how proactive brand protection attracts investors, safeguards brand identity and builds valuable business assets.
Whether you’re launching a new venture or seeking to protect an established brand, this event will equip you with the tools to prevent costly mistakes, streamline brand-building efforts, maximize your market impact and give your brand the legal edge it needs to thrive.
Key Takeaways
- Why trademark and IP protection matter.
- How to align marketing and legal strategies for brand consistency.
- Real-world tips to avoid common pitfalls and disputes.
Panelists
- Valda Coryat BUS’97, Marketing expert
Vice President, North America Marketing, McCormick & Company, Inc.
- Claire Gibson CC’06, Attorney
Intellectual Property Attorney, Day Pitney LLP
- Nancy Pak CC’90, BUS’95, CPG/marketing expert
Former CEO of Tate’s Bake Shop and of Walden Local Meat
Moderator:
Austin Cohen CC'11 BUS’16, Founder and CEO of Flexit Inc.
Adjunct Assistant Professor of Business, Marketing Division, Columbia Business School
