In today’s competitive landscape, protecting business brands is essential for long-term success. Join us for an insightful panel featuring industry experts who will explain why having a legal strategy from day one is crucial. Learn how proactive brand protection attracts investors, safeguards brand identity and builds valuable business assets.

Whether you’re launching a new venture or seeking to protect an established brand, this event will equip you with the tools to prevent costly mistakes, streamline brand-building efforts, maximize your market impact and give your brand the legal edge it needs to thrive.

Key Takeaways

• Why trademark and IP protection matter.
• How to align marketing and legal strategies for brand consistency.
• Real-world tips to avoid common pitfalls and disputes.

Panelists

• Valda Coryat BUS’97, Marketing expert
  Vice President, North America Marketing, McCormick & Company, Inc.

• Claire Gibson CC’06, Attorney
  Intellectual Property Attorney, Day Pitney LLP

• Nancy Pak CC’90, BUS’95, CPG/marketing expert
  Former CEO of Tate’s Bake Shop and of Walden Local Meat

Moderator:

Austin Cohen CC'11 BUS’16, Founder and CEO of Flexit Inc.
Adjunct Assistant Professor of Business, Marketing Division, Columbia Business School